At the end of the day, your customers essentially interact with your website in one of two ways: they're either consuming information, or filling out a form.

Forms are a crucial, but under-appreciated, cornerstone of CRO (conversion rate optimization). If they're poorly organized, buggy, too long or otherwise cumbersome to fill out, chances are you're leaving a lot of money on the table.

For this reason, it's important to get them right. While this post won't devote any more space to strategic questions, from a technical perspective, we swear by Gravity Forms.

There is simply no other forms plugin which does so much, so well.

  • Contact form? Check.
  • Payment form, connected to Stripe? No problem.
  • Sophisticated, multi-page customer survey? You got it.
  • Integrate with your CRM? Yep.
  • Route your data to an API call using Zapier? It’s got that too.

Gravity Forms does all the basics and it offers dozens of useful extensions and third-party integrations which no other forms plugin can match.

TL;DR

  • We use and recommend Gravity Forms.
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