To help ensure that your project unfolds efficiently, we ask that you provide any requested assets as follows.

These assets might include:

  • Photographs (portfolio/product images, testimonial headshots, etc.)
  • Digital artwork (including your logo)
  • Text/copy
  • Logins (domain name registrar, social media accounts, etc.)
  • Administrative access to your Google Analytics account

Every project is a little different; in some cases, we’ll create virtually all of your new assets from scratch, and in others, you’ll provide a majority of the content to be used. If we have been unclear about what specifically we need from you, please don’t hesitate to ask.

TRANSFERRING YOUR DIGITAL ASSETS

There are many file-sharing services on the market today, but we prefer Dropbox. It’s free (up to 2 GB; more than enough for the vast majority of digital asset transfers), mature, feature-rich, and most of all, ridiculously easy to use.

First-time users of Dropbox can create an account here.

Although basic email attachments work for providing many types of content, Dropbox is ideal because:

  1. It readily accommodates large files and groups of files
  2. It acts as a central repository for everything related to your project

A few additional pointers:

  1. Create — and then share — a top-level, master folder. There is no need to click on each individual file you place into Dropbox and share; it’s much simpler to create a new folder (and underneath it, subfolders, if necessary) and share the top-level folder.
  2. Divide your content into folders which correspond to their desired placement. Unless it is blatantly obvious (i.e. your logo), please place all content — copy, images, and other assets — in subfolders which are grouped by the page or gallery you want them to be placed in.

IMAGES

In every case, please provide images which:

Are as large as possible.

When designing a new website, starting with the largest possible images grants us creative freedom. Once we have finalized your design, we will advise you of the optimal dimensions to use when uploading new images from that point on.

Note: PPI/DPI is meaningless in the digital realm. DPI matters when we’re talking about physical prints, e.g. magazines, posters, wall art and the like.

In web, pixels — the more the better — are all that count.

Cropped consistently.

Of course, you can provide some images which are square and some which are rectangular, whether 6×4 or 4×6. The particular ratios you choose aren’t important; the important thing is that the ratio is consistently applied. Otherwise, when selecting featured images for a page grid, for example, things won’t line up.

Are named appropriately.

Avoid using generic or default filenames, i.e. IMG-1234.jpg. Ideally, filenames should be descriptive and keyword-rich; e.g. Warm-buttermilk-biscuit-by-Chris-Arams-Bakery.jpg. More details in this article.

You have the appropriate permissions to use.

We discuss why and where to get great images in this article.

Are free of watermarks.

The bottom line is this; if someone really wants to steal your image, they will. (Likewise, right-click protection is equally futile and merely risks irritating your legitimate users.)

Unfortunately, the one and only way to avoid online image theft is to never put your images online. In our experience, watermarks detract from your message and should be unobtrusive, if you use them at all. If you want to credit the original image author, we recommend a small link instead.

CREATING WIREFRAMES

In many cases, we’ll initiate the creation of wireframes and provide them to you for your review.

However, if you’ve already hired a designer and are hiring us to simply hook it all up, then please send us the original, uncompressed PSD or AI files, if possible. (As opposed to a JPEG or the like, which may have been compressed).

SHARING REVISIONS OR UPDATES

Whenever possible, it’s ideal that you continue to publish desired revisions to your content to the original documents in the original Dropbox folder.

The challenge with other mediums is that when numerous changes are discussed over, say a telephone call, email, Slack or instant messenger window, then it can become very tedious for either of us to review the chain of requests over time or to be certain of what the most current, up-to-date version is supposed to be.

TL;DR

  • Please share or transfer all digital assets using Dropbox; it’s free (up to 2 GB), stable and easy-to-use.
  • Unless it is blatantly obvious where an asset is going, please group everything — copy, images, etc. — in subfolders which correspond to their desired page placement.
  • Please send us images which are (a) as large as possible, (b) meaningfully named (i.e. Warm-buttermilk-biscuit-by-Joe-Smiths-bakery.jpg and not IMG-1234.jpg), (c) watermarked unobtrusively if at all, and (d) for which you own appropriate licensing rights.
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